English Premier League (EPL) leaders Manchester City partnered with a host of European teams by providing a digital fan engagement token. The 4-time English champions signed the partnership deal with Socios.com to launch the Manchester City $CITY fan token. $CITY Turn Live On Socios.com Fans engagement and rewards company, Socio partnership enables fans to use the $CITY digital token. The token will provide access to the VIP rewards, club promotions, artificial reality (AR) enabled features, games, and voting rights in club polls on the Socios mobile application. Stephan Cieplik, Senior Vice President of Global Partnerships Sales, City Football Group, said: “We are excited to launch the new Manchester City Fan Token, which will provide another opportunity for our fans all over the world to get even closer to the Club they love. Fans will have access to fantastic competitions and VIP experiences and be able to vote on Club initiatives.” “Every existing registered Cityzen will also be eligible for a free token so they can access the full range of benefits and rewards. We recognize the significant interest in blockchain and the opportunity it provides us to engage further our global fanbase and we are confident that the Manchester City Fan Token will prove a popular addition to our digital line-up. We’ve been extremely impressed with how Socios.com has led the way in this space with other European clubs, and we are confident that we have the right platform to succeed and grow together” he added. Boon of Digital Collectables in the Market The pandemic year lockdowns had affected the revenue support to the football clubs negatively. Most clubs are licking their wounds due to the loss. With many teams having to downsize, Digital asset solutions like those provided by Socios are providing alternative solutions in the football world. Alexandre Dreyfus, CEO of Chiliz and Socios.com, said: “Socios.com and $CITY Fan Tokens will be hugely complementary to City’s global approach, providing fans around the world with unprecedented engagement opportunities, as well as unique digital, and – once restrictions are lifted – real-life rewards and experiences.”
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