World-leading martial arts promotions, UFC or Ultimate Fighting Championship brokers have announced an exclusive partnership with the leading crypto-powered online casinos and sportsbook Stake.com. The announcement was made on 7th March that declared Stake will become the First Official Betting Partner of UFC in Asia and Latin America. However, the deal will exclude UFC’s key market in Brazil. UFC’s partnership with Stake.com Stake.com is a sports betting platform and a crypto-only casino in the Caribbean Island Nation of Curacao. Launched in 2017, Stake supports nine crypto assets including Bitcoin, Bitcoin Cash, Litecoin, Ethereum, Litecoin, Tron, EOS, Ripple, and Dogecoin. The platform professes to have over $35 billion worth of bets. Partnering with UFC, the two firms began working on march 3 with Stake’s customers receiving access to unique digital content adjoining the promotional “fight week” for UFC’s pay per view. The announcement also includes the company’s developer exclusive promotions, VIP experiences, and social content for Stake users. Nick Smith, Vice President of the global partnership said: “We’re thrilled to partner with an exciting and emerging platform like Stake.com to offer exclusive digital and social content to our fans, as well as an innovative gaming experience.” At the starting of 2021, Stake had announced its partnership with UFC Middleweight champion Israel Adesanya, the first brand ambassador of the company. The partnership of UFC and Stake is not UFCs first venture into DLT. They had linked a deal with Dapper Labs in February 2020. The Collaboration Benefit The collaboration between UFC and Stake.com will improve the experience on the platform in an affirmative way. The collaboration will launch exclusive promotions and VIP experiences as well as produce exclusive social and digital content featuring UFC athletes. Milan Jovancevic, Stake’s Public Relationships Manager said: “UFC prides itself on being innovators, and Stake.com is a unique way for fans to experience the action and excitement of UFC.” “We could not be more thrilled with all the unique possibilities this partnership unlocks for both Stake players and UFC fans.” “All of us at Stake are massive UFC enthusiasts. We’re excited to partner with such a dominant brand to deliver a one-of-a-kind betting experience and accelerate our global expansion,” he added.
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