CoinDCX has recently launched a digital campaign that is titled #BitcoinLiyaKya on all the social media platforms to bring new customers to their platform. Moreover, the crypto market has been having rough days ultimately causing a key investor sentiment metric to fall to lows that were not witnessed since the month of April 2020. CoinDCX Crypto Exchange Launches #BitcoinLiyaKya Campaign The campaign has been recently launched to employ a humorous story-telling approach to introduce cryptocurrencies such as Bitcoin as the latest investment option for Indian investors. Talking about the campaign, it aims to appeal to not just the millennial & Gen-Z populations that have been a liking to the crypto space but also the boomer generation that may have had anxiety in venturing into this new asset space. In addition to this, as published in the crypto fear and greed index by Alternative.me, it was witnessed that the index fell to 23 on Wednesday from a high of 75 last week and indicated a substantial fall from Extreme Greed to Extreme Fear. The researchers at Norway-based Arcane suggested in the Tuesday report: “An extremely fearful market like this has historically presented solid buying opportunities during bull cycles.” With a specific focus on Bitcoin in this campaign, the crypto exchange is giving incentives to the new users with Rs 100 worth of free Bitcoin through voucher code CoinDCX Go. Bitcoin Should be Considered an Investment Class Asset The Head of Brand and Communication of CoinDCX, Ramalingam Subramanian said: “With the #BitcoinLiyaKya campaign, we aim the viewers to consider Bitcoin as an investment class asset. We want people of India to consider investing 1 to 5% of their portfolio in crypto assets such as Bitcoin. I think the millennials are digital savvy, they will be benefiting the most by investing in this digital gold.” Along with this, Subramaniam addressed what they have been doing since the beginning and said: “At CoinDCX, we have been empowering investors in making safe & secure investments in popular crypto-assets like Bitcoin since our inception in 2018. Our CoinDCX Go app has been launched to facilitate the same purpose, and it has already crossed 1 million downloads in just five months. We aim to onboard new investors by leveraging the virtues of the simple, safe, and compliant crypto ecosystem through this campaign and march towards building a larger investor community”.
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